Meduza прекратила размещение рекламы, содержащей сцены войны в Украине.

The relevant announcement was made public on the Meduza website on Sunday, February 2.

Apologies from Meduza and Lure

Meduza stated that the campaign aims to inform "about the Kremlin's attempts to silence the editorial team," and it features "photos and videos taken in Ukraine during the war."

"From the first day of the full-scale invasion, the war has been at the forefront of Meduza's coverage. The overwhelming majority of our articles focus on the war. We condemn this criminal and violent invasion, hold Russia fully responsible for starting the war, and do everything in our power to help bring it to an end," — the Russian publication assured.

Meduza also mentioned that the content for the video was selected carefully and in full compliance with legal requirements. However, the publication acknowledged that the video included images of Ukrainians who did not give consent for such publication.

"This was a mistake, and we deeply regret it. We apologize to everyone who was negatively affected by our advertising campaign," — stated the publication's announcement.

Meanwhile, the Berlin agency Lure also announced on its Instagram page that the campaign has been halted.

"We sincerely apologize to the people of Ukraine for any pain our campaign may have caused. Our intention was never to exploit suffering; we aimed to remain in solidarity with Ukraine and support independent journalism that challenges Russian propaganda," — Lure's statement also read.

Earlier, we reported that the Russian publication Meduza launched an advertising campaign using photos of those affected by the war in Ukraine.

Let us remind you that according to information published by Meduza, there is growing discontent among Russian elites regarding Vladimir Putin's strategy in the war against Ukraine.